Structure for go-to-market
I turn broad objectives into priorities, governance, ownership and milestones — creating the conditions for delivery, not just direction.
Strategy · Go-To-Market · Luxury Hospitality & Brand Management
A strategy and go-to-market leader turning executive priorities into scalable growth.
I am a strategy, go-to-market and marketing leader with deep expertise in luxury hospitality and luxury brand management. While my track record is built in hospitality, I evaluate senior mandates across sectors where brand, commercial and operating leadership converge — a deliberate path toward CEO and executive leadership roles. I connect management priorities, cross-functional teams and disciplined execution to build scalable operating models and deliver complex initiatives — from multi-property governance to new openings and relaunches.
7luxury hospitality properties in direct scope
500+rooms, suites, cottages and residences
81K+annual room nights across the wider system
3openings and relaunches delivered in 2025
Hospitality portfolio
A multi-property scope spanning established luxury destinations, repositionings and new openings across Italy.
Borgo Egnazia184 keys
Castel Badia29 keys
Ancora Cortina38 keys
Santavenere34 keys
HOTEL de LEN22 keys
Ostuni a Mare202 keys
Masseria Le Carrube19 keys
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Profile
From specialist expertise to go-to-market leadership.
I began my career as a telecommunications engineer, developing the analytical and systems mindset I now apply to organisational complexity. Through digital marketing and luxury hospitality, my scope expanded from channels and performance to luxury brand positioning, multi-property governance, pre-openings and cross-functional go-to-market delivery. Today I work where strategy meets execution — translating management priorities into clear roadmaps, coordinated action and measurable growth.
Lead across functions
I align Marketing, Revenue, Sales, Operations, Finance, HR, general managers and external partners around one shared roadmap.
Build scalable systems
I introduce shared workflows and repeatable standards that combine performance and operational context to support management decisions.
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Go-To-Market in focus
Egnazia Ospitalità Italiana
Building a group-level digital and go-to-market function for a growing luxury hospitality portfolio.
Fragmented digital activities, external suppliers and no unified governance across properties.
Build a group-level digital and go-to-market function able to serve the full portfolio and new openings.
I centralised channels, data and reporting; introduced shared KPIs, agency governance and pre-opening standards.
A scalable operating model ready to support new acquisitions, openings and repositionings.
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Selected projects
Recent openings and relaunches.
2025
Castel Badia
I led the marketing pre-opening from positioning and brand identity to website, booking engine, creative assets, digital campaigns and launch.
Pre-opening2025
Ancora Cortina
I coordinated the repositioning and digital launch, aligning branding, website, content and campaign activation.
Repositioning2025
La Tiara di Cervo
I supported the property relaunch through a new identity, digital strategy, campaigns and commercial coordination.
Relaunch05
Career journey
Four stages, one direction.
Multi-property leadership
Marketing Manager · Egnazia Ospitalità Italiana
I lead seven luxury properties, pre-openings, relaunches and cross-functional go-to-market delivery.Building group capabilities
Digital Marketing Manager · EOI & Borgo Egnazia
I built digital governance, shared processes and scalable infrastructure at group level.Digital & luxury specialisation
Maked Agency · Borgo Egnazia
I moved from multidisciplinary digital delivery to luxury hospitality.Engineering foundation
Fondazione Ugo Bordoni · WiLab
The analytical and systems basis of my management approach.06
Credentials
Engineering rigour, applied to luxury management.
Education & teaching
Formal grounding in engineering and luxury management
MSc & BSc in Telecommunications Engineering · University of Bologna · 110/110 cum laude
Luxury Management Lecturer · University of Bari · 2019 – 2022
Languages & availability
Italian · English C1 · Spanish B1
I am available for opportunities in Italy and internationally, including relocation for the right mandate. I am open to full remote and hybrid working models.
Contact
I am open to Chief of Staff, strategic projects, go-to-market and executive operating mandates.
For senior mandates in luxury hospitality, luxury brand management, owner-led organisations or multi-entity groups scaling their go-to-market — a short conversation is the best place to start.